Big city
Big events
Small kitchen
My Story
I'm Jenn, often affectionately referred to as "the cake lady." I am a self-taught cake artist living and working in downtown NYC. I have never been to pastry school nor have I ever worked in a professional bakery. Like many hobby bakers and artists, I learn everything I know from trial and error and what I can find on the internet. I quit my job in advertising 20+ years ago and have been baking and decorating cakes out of my modest NYC kitchen ever since.
I do it all, from designing, baking, sculpting, and decorating, to specialty figure modeling and sugar work. I am constantly learning new skills to help make my client's outrageous cake dreams come true! I have been featured on Disney+, The Food Network, and Hulu, and have worked behind the scenes on cake projects for Amazon Prime, Netflix and Roku.
As a mom of a highly-allergic child, I am also committed to making cakes that are as safe as possible for people with nut allergies. I intimately understand the dangers of nut allergy cross-contamination, and make every possible effort to ensure my cakes can be safely enjoyed by those who often have very limited options when it comes to specialty deserts.
Don't Let The Name Fool Ya
Not everything I do is 'itty bitty.' In fact, over the last decade or so, many projects I've worked on have been larger than life. I've created large-scale event installations for corporate clients, edible sculptures for TV cake competition shows, PR projects with multiple mini desserts for press events, and faux/prop cakes for TV and film production.
Thanks to decades working on the account side of advertising and marketing before becoming a full-time cake artist, I am a highly-skilled project manager with a keen eye for detail, a proactive planner and creative problem solver. There's no cake concept we can't find a way to accomplish with the right team, time, and resources. My unique combination of skills ensures every project—large or small— is a stress-free collaboration that culminates in a final product that is on time, in budget and exceeds all expectation.